Your Brain Craves Beauty, Here’s Why

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Virtue Medicine
Part 11
Your Brain Craves Beauty, Here’s Why
Illustration by The Epoch Times
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This is part 11 in Virtue Medicine

What medicine is safe, effective, free, and requires only a subtle shift in perspective? We welcome you to explore the neglected link between virtue and health—‘Virtue Medicine.’

Beneath the Sistine Chapel’s soaring ceilings, strangers from across the world stand transfixed, their faces tilted upward in unified wonder. Some weep openly, while others gaze in silent reverence. In this sacred space, cellphones are forbidden, and beauty permeates every corner. As spectators look up, their brains activate vibrantly while their bodies slip into serenity, a phenomenon that continues to fascinate neuroscientists and physicians alike.

In a landmark 2004 experiment, researchers placed participants in brain scanners and showed them beautiful paintings. A specific brain region—the orbitofrontal cortex—lit up instantly. This dedicated neural real estate, sometimes dubbed “the beauty center,” implies that beauty appreciation is hardwired into our cognitive architecture. Moreover, our brains recognize beauty in milliseconds, long before conscious thought has time to form. This instantaneous recognition hints that we simply know beauty when we see it.
The humblest among us are often the greatest leaders, teachers, spouses, and parents.
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