Children's Health

‘Sephora Kids’: Online Influencers Spur Tweens to Load up on Anti-Aging Skin Care

Dermatologists warn adult products can irritate young skin and undermine self-worth.
‘Sephora Kids’: Online Influencers Spur Tweens to Load up on Anti-Aging Skin Care
The Epoch Times, Shutterstock
Amy Denney
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Forget toys and books. Many of today’s young girls are obsessed with luxury anti-aging skin care that’s intended for older women.

Thanks in part to social media’s “get ready with me” content featuring girls as young as 7 filming skin care routines, demand for skin care products in the tween age group has soared. Unlike dolls, play kitchens, and makeup of generations past, this trend poses potential harms.

Amy Denney
Amy Denney
Author
Amy Denney is a health reporter for The Epoch Times. Amy has a master’s degree in public affairs reporting from the University of Illinois Springfield and has won several awards for investigative and health reporting. She covers the microbiome, new treatments, and integrative wellness.