By Evgeny Chuprov
Everywhere you look, there is a push for a more digital-focused presence. Business strategies often revolve entirely around building a great website and having a strong and widespread digital footprint. While it’s true that an online presence is important, there is still a place for offline interactions, especially in business relationships. (I’d argue that, in fact, building offline relationships is actually a key component of successful digitization.) After all, if you don’t have a foundation of relationships, you have little to build on. Why?1. “Offlining” Helps Uncover New Ideas for a Business
In my experience, the offline network of acquaintances and peers that I’ve built has been an essential part of generating new ideas for my enterprise. When you have in-person interactions, you can read nuances in tone, body language, and expression. You can better hear and see the problems they’re bringing to you, and so have deeper, more meaningful insights, on both sides. It’s also much easier to analyze problems in an offline setting, because I have more information to help me offer better and more specific solutions.Without my offline relationships, I simply would not have had the same amount of successful ideas, nor would I have been able to fully understand the problems that my target demographic faces.
