Marketing is often flashy and “in your face,” trying to get you to buy the latest product that you probably don’t need. As obnoxious as it can sometimes be, marketing works. Attractive labels, commercial jingles, and even word-of-mouth can all seep into our subconscious, making us drawn to certain material goods.
And no one is more well-versed in strategic marketing tactics than the food industry. “Fat-free,” “zero-calorie,” and “gluten-free” are all buzzwords that attract us to particular products but don’t necessarily mean they are good for our health.
