Pure Australian fruit juices—with no added sugar—will now be classified as less healthy than soft drinks after the Food Regulation Forum, comprising of State and Federal Government ministers, rejected a move to ensure fresh juice has a higher health rating than soft drinks.
In a move that Citrus Australia CEO Nathan Hancock said could cost orange growers $67 million, the majority of states and territories will now give fresh orange juice a Health Star Rating of 2.5 stars. In comparison, Diet Cola would be given 3.5 stars.