When you watch old movies, browse antique magazines, or recall your mother or grandmother’s style, perhaps you wish those traditional beauty standards weren’t a thing of the past. You might be surprised to learn that there is a thriving community of vintage, retro, and reproduction (repro) businesses—and enthusiasts—that honor and replicate the beauty and fashion of decades gone by.
Gabriela Hernandez is among them. Since 2004, her vintage makeup company Bésame Cosmetics, based in Burbank, California, has been recreating beauty staples of the 1920s to the ‘60s for new generations to experience and enjoy.
