As a kid I collected beer cans, something that seems so very Wisconsin, in a time when old-school regional breweries—and the giant conglomerates methodically buying up their brands—produced American pilsners or similar pale lagers, with few exceptions. You didn’t see a lot of seasonal beers back in that day, but I do remember the cans with the goats on them. Bock beer!
It came out around March, and even Pabst and Budweiser produced some. My college friend Paul Beck would wax nostalgic about Point Bock (they shared initials), with a head “so thick you could stand a pencil up in it.”
