Missing Wines—and How to Find Them

To find more unusual and fascinating wines, you'll often have to visit tasting rooms. The question to ask: "What do you make that is for sale only here?" Shutterstock

Winemakers often are creative people who are happiest when they can experiment to see if they can improve on tradition.

Such activities, as noble and as fascinating as they are, often lead to projects that are simply not commercial. This is where wine marketing people come into play.