Businesses hope that by investing to make employees satisfied, this will motivate them to stay in their jobs and remain productive. It’s feared that dissatisfied employees will become motivated to leave prematurely. Yet not all employees leave when faced with the same dissatisfactions and they still may leave after being made satisfied.
For example, Susanne and Brad were once coworkers who shared the same opinions of their department. Both were satisfied with their wages and benefits but dissatisfied with their boss and lack of advancement opportunities. Despite their shared opinions, Susanne felt motivated to stay while Brad eventually quit.