Soda consumption is on the decline.
The amount of carbonated beverages consumed per capita in the United States in 2015 was at the lowest level since 1985, according to Beverage Digest, ABC News reports.
The average American drank only 650 8 oz servings in 2015, compared to 663 servings in 2014, the report said. But the news isn’t entirely good.
“Soda declines have been driven by an explosion of beverage alternatives—everything from energy drinks to cold brew coffee— and some consumers’ desire to cut sugar or artificial sweeteners from their diets,” Duane Stanford, Beverage Digest editor, told ABC News.
“I don’t think that’s likely to abate anytime soon,” equity analyst Adam Fleck told ABC News. “The core consumer of soda continues to hold up the market, so the U.S. is still one of the highest per capita consumption countries in the world. But as you see a move toward healthier and organic options, and smaller packages, the overall volume picture will continue to decline.”
In 2014, the sale of ready-to-drink coffee rose by 7.3 percent, ready-to-drink tea by 3 percent, and energy drinks by 6.4 percent, according to the Wall Street Journal.