As humans, it is in our nature to want to do better, find that edge and succeed. This couldn’t be truer than in sport, where winning and losing are often separated by tenths of a second, a successful score attempt in the dying stages of a game, or a split-second decision.
So, there is always a need for effective and legal strategies to boost performance. “Priming” is a tool attracting more and more interest from athletes, coaches and scientists.