Electronic cigarettes (e-cigarettes), better known as vapes, seem to be on the path of decline. After a series of regulations and market takedowns by the Food and Drug Administration (FDA), media reports of adverse effects, and lobbying by legislators and health advocates, the demand for e-cigarettes has fallen.
In July 2022, FDA banned JUUL products, a popular vaping brand that is a hit with smokers as well as non-smoking young adults and teenagers alike. This received controversial responses of support and backlash by the public, though the FDA later placed a pause on the ban, their action caused damage to JUUL’s image, and likely to the culture of vaping, which the company once broadly represented.
