Fewer people in Europe and the Americas are engaging in excessive drinking and this could be linked to shifts in culture, an expert from the United Nation’s public health organization said.
The report also found that three regions—Africa, the Americas, and Europe—observed a drop in prevalence of more than 10 percent among adolescents aged from 15 to 19 who engaged in excessive drinking.
Online Culture
Revke said one possible reason for the drop could be a cultural shift in the public’s perception of drunkenness, in particular on social media.
“We think that somehow being drunk is not so popular in certain sub-groups anymore,” he said.For example, people’s alcohol consumption may be influenced by how they want to represent themselves on social media.
Another cultural change could also be the increased popularity of online gaming.
“If you are gamer, alcohol affects your motoric abilities so being drunk is not the best thing when you are playing a sophisticated game,” Revke said.
“If you do a Google search, you often see that some celebrities have stopped drinking, and you have articles that it’s fashionable not to be drinking, and our data confirms that there seems to be ... something in it,” Revke said.
Despite these positive trends in the decrease of excessive drinking, WHO said the overall burden of injuries and diseases caused by harmful use of alcohol is still unacceptably high.
In the recent report, the organization found that more than 3 million people were killed by alcohol-related injuries, disease, and health problems in 2016. Harmful use of alcohol includes the amount of alcohol drunk over time, how frequently alcohol is drunk to intoxication, the drinking context, and the quality of alcoholic beverages.
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