“They have a list of words they don’t allow and some they’ll let you submit for approval or rejection,” Mike Howard, the CEO of the creative agency Daughters & Howard, told Today.com. “I submitted ‘obesity’ and never got an email back and then as we were working on [another] idea, we heard that ‘obesity’ was working. [The bottle] came a few days later in the mail.”
The CSPI then decided to create the “Share Honesty” campaign, which the video above is part of, in order to turn the spotlight on what consumers may be in store for if they drink sweetened beverages. “The ‘fun’ experience is really diabetes and obesity and heart disease,” said Michael Jacobson, executive director of the CSPI. ” It’s not all happiness and joy as Coke would pretend.”
The video’s narrator asks viewers to go to the “Share a Coke” website and try to request labels with ailments such as diabetes, tooth decay, and obesity. “If we all demanded more honesty on Coke labels, maybe Coke would get the message,” says the narrator.
Coca-Cola, unsurprisingly, is not a fan of the video.