Timing, as they say is everything—regardless of the industry or business. We recently had the opportunity to sit down with Steve Rhind, director, Marketing for Nissan Canada Inc. within days of an exclusive showing for “Star Wars: The Last Jedi.” Exciting times!
Nissan began partnering with the Disney/Lucasfilm franchise in 2016, when it used the “Rogue One” movie to plug its Nissan Rogue SUV. That campaign drew almost two billion impressions, while helping fuel robust sales. In fact, Nissan Canada sold 40,005 Rogues in 2016 and 43,418 in 2017.
