It’s fair to say that frozen food has a bit of an image problem. One in three Britons believe it is inferior to fresh food, and 43% say that nothing could persuade them to buy more frozen fare. Confidence in the sector was further knocked by the infamous horsemeat scandal.
But for the sake of our health, our pockets and the environment, it may be time to stop turning our noses up at frozen food.
Humans have been using freezing as a means of safely preserving food for thousands of years. But it wasn’t until the 1920s, when Clarence Birdseye kick-started the development of home refrigerators and launched the first line of frozen foods, that the industry really took off.
These days frozen offerings are not restricted to fish fingers and pizzas...
