On the evening of March 31, 1943, American musical theater entered its Golden Age. That was the night the curtain at Broadway’s St. James Theatre rose on an old woman churning butter and a cowboy praising the beauty of the morning. It was the night “Oklahoma!” proclaimed the arrival of composer Richard Rodgers and librettist/lyricist Oscar Hammerstein II as a writing team and theatrical force.
The show wasn’t expected to be a hit. “No gags, no girls, no chance,” was the infamous response of a critic who saw “Oklahoma!” in out-of-town previews. Musicals at the time were expected to exhibit a certain degree of glitz that this one lacked. Through the magic of Rodgers’s music and Hammerstein’s words, however, “Oklahoma!” made audiences—and critics—forget all that. It ran for an unprecedented five-plus years.