Standing in the meat aisle at Costco the other day, I found myself doing the math that so many of us do at the grocery store. Ground beef: $5.99 a pound for conventionally grown, $6.24 for grass-fed. Not a huge gap. Then the chicken breast: $2.99 a pound for conventional, $5.18 for organic.
I just stood there for a moment, holding a package in each hand like I was on a low-stakes game show, weighing the immediate hit to my wallet against the abstract promise of quality.





