See What Women Do When They Have to Decide If They’re Beautiful or Average

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Causing a woman to doubt herself like this doesn’t exactly seem empowering. Yet plenty of women are applauding Dove for the feel-good-about-yourself-no-matter-what tone of the ad. There are comments across social media that the clip had them in tears. Meanwhile, other women see this latest campaign from the company as a driver of poor self-esteem.

Indeed, watching this latest effort from Dove, it’s hard not to recall “Mirror Test,” the parody of the company’s advertising style.