Milking the Market: Are You Pouring Additives on Your Cereal?

Milking the Market: Are You Pouring Additives on Your Cereal?
Shutterstock*
|Updated:

There’s a milk revolution going on in supermarkets and it’s showing no sign of retreat. Where formerly we might have had a simple choice between cow milk and soy milk, with a few other niche products available in the bigger supermarkets, suddenly we’re facing a bewildering range: almond or macadamia milk? Cow, sheep, or goat? Coconut? Rice, oat or quinoa?

But Why?

First, let’s take a moment to reflect on the possible reasons for this phenomenon. The current interest in the Palaeolithic diet may certainly have something to do with it. Adherents seek alternatives to dairy and soy foods under the misconception that humans had entirely completed their evolutionary process before any use of these foods. They argue that this somehow means we are not “meant” to consume them.

People with lactose intolerance have long avoided animal milks, which all contain lactose as their natural (but sometimes poorly absorbed) sugar. Environmental concerns are another possible reason people want to reduce their consumption of animal milks.

Distrust of soy foods has also grown in recent years because of concerns about their hormonal effects, although there’s little evidence to support the idea they’re harmful. Nonetheless, people are looking further afield to find a suitable swap for cow’s milk if they have a dairy protein allergy or if they’re avoiding casein to help manage neurological conditions such as autism or dementia (as part of a diet that has been popular but controversial).

Distrust of soy foods has grown in recent years because of concerns about their hormonal effects. (halfbottle/iStock/Thinkstock)
Distrust of soy foods has grown in recent years because of concerns about their hormonal effects. halfbottle/iStock/Thinkstock
Suzie Ferrie
Suzie Ferrie
Author
Author’s Selected Articles