Each year, we purchase and sign an untold number of greeting cards. We may spend an hour perusing the aisle, reading card after card, in search of one that expresses just the right sentiment, with just the right image and tone. And while we may triumph in finding a card that captures our intent just right, it never quite connects to the recipient as meaningfully as our own words, in our own handwriting, would have.
There is a power lost amid the text-message culture of smartphones and social media. It’s the power of the human face, smiling instead of sending a smiley emoji; the power of the human voice, sharing warm words instead of typing them; and the power of words written in our own hand instead of a computer’s impersonal, if attractive, typography.
