The two largest soda makers in the US use their sponsorships of health organizations to bolster their image, which helps them lobby against public health bills, a new study suggests.
Between 2011 and 2015 Coca-Cola Company and PepsiCo sponsored at least 96 national health organizations. During the same period, they lobbied against at least 28 public health bills intended to reduce soda consumption or improve nutrition, according to the study in the American Journal of Preventive Medicine.
Organizations may become unwitting partners in a corporate marketing strategy that undermines public health.
