Disappointment is a natural human emotion that occurs after a perceived failure. For our young children, this perceived failure can look like not getting the toy they wanted, not being invited to a classmate’s birthday party or losing their favorite stuffed animal.
North American culture often mistakenly links love and happiness with material goods such as toys; the Santa story promises magical wish fulfillment. This can cause conflict for parents when children do not get the “right” gift.
On holidays, there’s social and personal pressure to provide “happiness” and “joy” to children through material objects, which can be confused with providing the necessities. For parents who do not have the resources to provide the “perfect” or “desired” gift, this can cause additional stress, shame, guilt and fear around disappointment.
Parents may feel as though they have let down their child and that they have impacted the child’s experience or memory of their “special day.”
Focus on Traditions Over Gifts
The holiday season should be about love, connection and spending time together. This is at the core of all family traditions and what children will remember and bring with them as they develop and eventually have their own families.
To help children understand the “true” meaning of a holiday season, you might delve more into your own traditions. Or you might like to create new family traditions that provide opportunities to connect with each other and your wider community.
Emphasize Giving, Not Receiving
Changing our focus from giving rather than receiving can help our children develop and appreciate the strength in gratitude.The other thing to know is that although disappointment feels awful, it is a part of life and is actually a positive and healthy emotion that’s central to children’s emotional, cognitive and social development throughout their lives.
Parents naturally try to protect their children from pain, to make them feel better from what we deem as negative emotions such as anger, sadness and disappointment.
But it is important for us to equip them with the tools to manage “special” day and day-to-day disappointments. Because ultimately, as they grow older, those disappointing moments in life become more profound.
1. Acknowledge Your Child’s Feelings
Let them know that you understand. It is important to label and validate children’s feelings.Tell your child that you recognize why they are feeling disappointed and that it’s OK to express this emotion.
2. Share Your Own Disappointments
Often times, when children are disappointed about not receiving what they wanted, they also feel badly because they are told to feel fortunate and thankful for what they have.To encourage children to embrace and express their emotions, it is helpful to share a story of a time when you also felt disappointment.
3. Be Mindful, Stay Present
It’s always important, but especially during the holiday season, to be intentional about the expectations you set for your children. Instead of talking about the gifts under the tree, you could talk about the fun they will have with friends and family during your holiday traditions.4. Don’t Label Your Child
During this time, it is important to be mindful of your own language and attitudes. Don’t say: “You’re acting like a baby.”Although it is difficult, try not to label your child, even if the label describes what he or she has done. You can use questions to motivate change, such as “Are your actions safe?” or “Are your words kind?”
Although the holiday season brings out the best and worst in all of us, if we want to support our child’s growth and development it is important that we help them learn to manage and deal with their disappointments everyday.
Through loving, caring relationships our children will always grow and prosper.


