Beware of Big Tobacco’s ‘Smokescreen’

Beware of Big Tobacco’s ‘Smokescreen’
Big Tobacco has found creative and inventive ways to continue selling billions of dollars worth of their killer products.Nopphon_1987/Shutterstock
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In September, Imperial Tobacco Canada, the Canadian subsidiary of British American Tobacco, was awarded the “Great Place to Work” certification by the eponymously named organization, one of the leading authorities on workplace culture.
Since then, Imperial Tobacco Canada representatives have met with graduate students across the country, including at the University of Toronto’s Rotman School of Management, York University’s Schulich School of Business, and McGill University’s Desautels Faculty of Management, urging them to “come join us as we build a better tomorrow.”
Benoît Gomis is a sessional lecturer at the Munk School of Global Affairs and Public Policy at the University of Toronto in Canada.
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