Only a few years ago, Cal Newport’s ideas about digital distraction and social media made him an outlier. He was a millennial who read a print newspaper and never had a social media account, during a time when every small business was starting, if not an account, a whole department.
And even though no one could give Newport a compelling argument for using social media, they asked without a hint of irony, but what if by not having an account, he missed out on a potential opportunity?