Rwandan Entrepreneur Woos Drinkers With Beetroot Wine

Rwandan Entrepreneur Woos Drinkers With Beetroot Wine
Raw beetroot bulbs harvested from a farm are packed in a basin in Rubavu district, Western province, Rwanda Oct. 3, 2018. Reuters/Jean Bizimana
Reuters
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Rwandans enjoy eating beetroot, but entrepreneur Assumpta Uwamariya has found a novel use for the vegetable: turning it into a red wine that has proven popular with customers in several African countries and even as far away as Germany.

Unable to find a job after graduating from university, Uwamariya started growing beetroot for a living, and then learned how to turn it into a rich, earthy red wine known as “Karisimbi.”