As a child of immigrants, Jaspreet Singh grew up thinking that success meant being a doctor or a lawyer. But while attending college and law school, the true meaning of success changed for him—when he experimented with launching several businesses, including an event planning company, and discovered a penchant for entrepreneurship. But after he was scammed by a marketing firm while launching his sock company making water-resistant athletic socks—costing him thousands of dollars—he realized the importance of financial education and set out to teach himself the ropes.
Along the way, he started a YouTube channel called “Minority Mindset” to teach others how to avoid the same financial traps he experienced. When the patent for his sock was denied, he found himself at a crossroads, and chose to pursue his passion for financial education. Now, he’s turned “Minority Mindset” into a successful financial education brand with several companies revolving around media and investing. To date, his hit YouTube channel has 1.49 million subscribers who are attracted to Singh’s ability to make personal finance information fun, interesting, and digestible.
