Clear Headed
More drinkers are skipping the alcoholBooze might be tolerable for a body, but it isn’t exactly beneficial. Led by the health-minded generations, especially Generation Z and younger millennials, the market is reacting to that. According to NielsenIQ, between August 2021 and August 2022, the sales of nonalcoholic drinks hit $395 million, a growth of nearly 21 percent over the previous period. Nonalcoholic beer or “near beer” grew almost 32 percent the year before as well, and the increase in sales of alcohol-free “spirits” nearly quadrupled that. BevAlc Insights’s 2022 annual survey found that “Gen Z and Millennials are most game to try non-alc ... 2021 saw a 166 percent increase in the number of non-alcoholic products available on Drizly compared to 2019.”
