The Lyric Opera of Chicago has been in the process of expanding its patron base for years. Rather than being content with a seasoned audience of opera lovers, the Chicago institution has been spreading its lure, offering a variety of genres to capture a new generation of music lovers.
The Lyric credits world-renowned soprano and its special projects advisor Renée Fleming for the musical expansion called the Broadway Initiative. She suggested that the opera company present classical musical productions to cap off the end of the opera year in late spring, thereby extending the season and enticing musical fans to the opera house.
