How often do you act impulsively without considering the consequences? What if you could learn how to be more patient?
By using functional MRI (fMRI) to look inside the brain, neuroscientists Adrianna Jenkins, a UC Berkeley postdoctoral researcher, and Ming Hsu, an associate professor of marketing and neuroscience at UC Berkeley’s Haas School of Business, found that imagination is a pathway toward patience. Imagining an outcome before acting upon an impulse may help increase patience without relying on increased willpower.
