A ‘Jaywalking Referee’ Is Giving Out Red Cards to Reckless Walkers on the Streets of NYC
There’s no doubt that from reducing the number of smog-spewing cars on the road to helping folks get more exercise, there are plenty of benefits to making cities more walkable. But in New York City, one of the most populous, walker-heavy places in the world, there are far too many pedestrian fatalities. Now there’s a new hero on the streets of Gotham, and he’s out to make sure that pedestrians are crossing streets safely: the Jaywalking Referee.
Yes, folks, Jaehyuk Choi and Mario Garza, two 26-year-old New York City residents who work in advertising, have come up with a creative way to remind people to use NYC’s crosswalks and abide by Walk/Don’t Walk signals.