Adam Brand, fourth-generation co-owner of M&S Schmalberg Custom Flowers, joined his family business about 12 years ago. “My dad was a flower man. I never really appreciated what that meant,” said Brand. “The business was 90 years old at the time, and I didn’t appreciate that either.” It was only when Brand started coming into the factory and seeing the passion and admiration through the staffs’ eyes, that he finally realized the importance of his family legacy. Brand’s pride and ambition in continuing this legacy stem from his ancestor’s love for the craft. “It’s absolutely morphed into something that I love, and I’m proud of,” he said.
Located in the heart of New York City’s historic Garment District, Schmalberg is the last remaining artificial custom flower factory in the entire city. The flowers are still handmade by expert flower makers, using traditional techniques and vintage molds passed down in the family.
