Some three weeks before Oktoberfest kicks off in Munich, organizers presented this year’s official mug on Aug. 30, saying the price for one liter (33 fluid ounces) will go up.
A lederhosen-clad brass band accompanied the official presentation on the sidelines of the Wiesn festival grounds where workers were busy putting up tents for the Sept. 22 start of the world’s biggest beer festival.
The 2018 mug is decorated with a drawing of blue Bavarian skies, flying mugs, a Ferris wheel and the festival dates, Sept. 22 to Oct. 7.
The two-week long beer extravaganza each year attracts millions of visitors from around the world and the sought-after seats in the 33 tents this year are typically booked out months in advance.
Oktoberfest spokesman and innkeeper Peter Inselkammer said that while the price for a “Mass” or liter increased, visitors “don’t pay that much attention to the beer price and whether it’s 11 euros 50 or 11 euros 30.”
“They want to have a good time,” Inselkammer added.
According to a chart published by the Oktoberfest organizers, prices this year range from 10,80 euros ($12,59) to 11,50 euros ($13,40), depending on the tent where the Mass is consumed.
“On average, this represents an increase of 3.57 percent compared to last year,” the organizers said.