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Would You Buy a Fitbit for a Chicken?

Why did the chicken cross the road? To clock up steps on its FitChix tracker, of course!
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Would You Buy a Fitbit for a Chicken?
Rescued chickens gather in an aviary at Farm Sanctuary’s Southern California Sanctuary on October 5, 2022 in Acton, California. Mario Tama/Getty Images
Nicole James
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Honest Eggs Co, in collaboration with VMLY&R, has hatched step counters for chickens.

These innovative Australians have brought us a delightful solution to the question of why did the chicken cross the road? To clock up steps on its FitChix tracker, of course!

Nicole James
Nicole James
Author
Nicole James is a freelance journalist for The Epoch Times based in Australia. She is an award-winning short story writer, journalist, columnist, and editor. Her work has appeared in newspapers including The Sydney Morning Herald, Sun-Herald, The Australian, the Sunday Times, and the Sunday Telegraph. She holds a BA Communications majoring in journalism and two post graduate degrees, one in creative writing.
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