Working on Your Startup? Here’s How to Build Your Brand on a Budget

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By Kathleen Furore From Tribune Content Agency

I’ve had several people ask how small startup companies with very minimal marketing budgets can create a brand that will help move them forward. I put that question out to industry experts, who offered advice on steps they can take to build an image they want their company to stand for.

• Create a name and a logo for your business

Make sure the name and logo fits the company’s values and target audience, stresses Gary Davies, who started the DJ and event hire company Fizz and Groove in 2019, just before the pandemic hit, on a very small budget with little to no marketing budget.