It seems to me that nearly every household product has at some time decided it needed to become “concentrated.” Concentrated detergent, concentrated cleaner, concentrated juice, even concentrated coffee. These days I’m half expecting concentrated throw pillows.
The promise is always the same: smaller bottle, bigger value. Less packaging, more power. Just a tiny amount needed for spectacular results. Maybe it’s just me, but when it says I need only “a quarter teaspoon for an entire load,” I become suspicious.
