Stroll through any supermarket and you'll see plenty of packaged foods with a label claiming that the product is “100% natural,” “all natural,” or some similar phrase suggesting that the food is minimally processed.
Consumers are increasingly aware of the connection between a healthy diet and a healthy body, and choosing food products that they perceive to be better for their well-being, including unadulterated, chemical-free foods.
Food companies have taken notice. Today, the “natural” label appears on everything from sugar-alternative sweeteners and cookies, to cheese and fruit snacks.
