The Science of Shopping

The Science of Shopping
If you understand what methods are used to nudge you into buying more, you will have more control. Gorodenkoff/Shutterstock
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Don’t look now, but that man who just walked into the store behind you is not here to shop. He’s a shopping anthropologist on assignment. His employer just landed a big contract with this store. They want to know what makes you tick, and why you do the things you do. Once they have this data, they'll use it to manipulate and control you to do their bidding and improve their profit margins.

He’s watching your every move, taking notes, timing each of your behaviors, and reporting back to central command.

Mary Hunt
Mary Hunt
Author
Mary invites you to visit her at EverydayCheapskate.com, where this column is archived complete with links and resources for all recommended products and services. Mary invites questions and comments at https://www.everydaycheapskate.com/contact/, “Ask Mary.” This column will answer questions of general interest, but letters cannot be answered individually. Mary Hunt is the founder of EverydayCheapskate.com, a frugal living blog, and the author of the book “Debt-Proof Living.” COPYRIGHT 2022 CREATORS.COM
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