behavioral science

In recent years, books like “Predictably Irrational, Nudge and Thinking Fast and Slow” have catapulted the findings of behavioural science (think cognitive psychology and behavioural economics) into new-found popularity.

In recent years, books like “Predictably Irrational, Nudge and Thinking Fast and Slow” have catapulted the findings of behavioural science (think cognitive psychology and behavioural economics) into new-found popularity.