The owners of Brighton Beach Hotel had two options: move the hotel or lose it. The threat did not come from extortionists, competitors, or even the government. The threat came from the ocean.
Certainly, the owners preferred to maintain their hotel, but in order to do that they had to choose the option to move the 8-million pound structure. The lingering question was “How exactly does one move a hotel?” To add to the problem, the owners couldn’t allow the question to linger for much longer. If the hotel was to be moved, it would take a Herculean effort, and the effort would need to be coordinated soon.





