The real estate industry has long been a word-of-mouth driven hub of activity where brokers guarded all the information. The power of a referral is still uncontested, but now information is expected to be free, quick, and abundant.
Slow on the upswing to embrace even real-time listing information, in recent years real estate has finally moved toward making use of technology to appeal to clients. Now it’s not uncommon for the entire process of a deal—from the property tour to signing the contract—to be done through a mobile device.
