The company that I run, Motivational Maps, has a slogan: “Making the invisible, visible.” Now that’s something, isn’t it? At some intuitive level, we all know what “motivation” is, but what actually is it? Our company trades on the basis that we can accurately describe and measure motivation; by doing so, we make it visible. What before was a gut feeling, now is something much more substantial.
Many other things are invisible: our personalities, our psyches, the past, the future, all our values, and even abstract nouns like love. We don’t doubt that love exists, though we don’t see love itself; we experience it through actions, our own and others’. In fact, the most important things in this world are all invisible, and yet everything depends on them.
