As Grover Cleveland completed his unprecedented second nonconsecutive term as president, the election of 1896 was in full swing. The Democrats had nominated William Jennings Bryan. The Republicans hedged their bets with William McKinley. While Cleveland, a democrat, had been able to conduct himself with subdued partisanship, which appealed to both parties, Bryan and McKinley proved polar opposites.
McKinley was a proponent of the gold standard, while Bryan promoted bimetallism and free silver. McKinley supported global expansion, such as annexing Hawaii and building building a canal through South America, while Bryan condemned it. The Democrat Party accused McKinley of being controlled by big business, while the Republican Party accused Bryan of being a radical socialist.