Mary Kay’s Pink Cadillacs: How the Cosmetics Guru Built an Empire by Truly Caring for Her Staff

How the Mary Kay Inc. founder was motivated to grow her business, not by profit, but by lifting up the spirits of her employees
Mary Kay’s Pink Cadillacs: How the Cosmetics Guru Built an Empire by Truly Caring for Her Staff
Mary Kay Ash, founder of the cosmetics brand Mary Kay, was known for starting an incentive program whereby she would gift her company’s top five saleswomen with Pink Cadillacs. Biba Kayewich for American Essence
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“My girls didn’t like me having a Cadillac,” said Beverly Fox, a former independent sales director for Mary Kay Inc. “It was too big; they were embarrassed.” Although her children may not have fully appreciated the luxury they were basking in, Fox—now 83—has fond memories of working at the cosmetics company during the late 1970s. Her greatest source of pride was not, as it turns out, owning a coveted Pink Cadillac. It was meeting Mary Kay Ash.

“She would invite all the consultants to her home,” Fox remembered. “That was back when the company was still small enough to do that.” Fox recalled, in particular, the sunken marble bathtub that she and her coworkers would sit in to have their pictures taken.

Andrew Benson Brown
Andrew Benson Brown
Author
Andrew Benson Brown is a Missouri-based poet, journalist, and writing coach. He is an editor at Bard Owl Publishing and Communications and the author of “Legends of Liberty,” an epic poem about the American Revolution. For more information, visit Apollogist.wordpress.com.
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