Mail Order Melody

The Sears catalog’s wide reach and affordable guitars made music accessible to everyone.
Mail Order Melody
Advertisement for Silvertone guitars in the 1952 Sears, Roebuck and Co. Dallas catalog. Internet Archive. Public Domain
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Singer-songwriter John Oates, well known for being one-half of the music duo Hall & Oates, still has the guitar he bought from a Sears catalog when he was a boy. It arrived ready to play. But he did make some minor adjustments, including applying a fresh coat of lacquer.

Oates began learning to play guitar when he was just 6 years old. Now, the 76-year-old, who is still busy touring and writing music, says the inexpensive guitar that helped kickstart his love of the instrument has held up well, and it still plays.

Rebecca Day
Rebecca Day
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Rebecca Day is a freelance writer and independent musician. For more information on her music and writing, visit her Substack, Classically Cultured, at classicallycultured.substack.com