In the five years since the COVID-19 pandemic took root, the film-viewing experience has undergone a profound change. While streaming services slowly gained attention in the pre-pandemic years, they soon became the go-to choice for movie lovers when Wuhan’s most notorious export shut down theaters.
After the health crisis was over and theaters reopened, the cinema landscape altered. Theaters struggled to lure back audiences while the streaming services worked hard to keep their new subscribers entertained.