Impossible Burger Debuts at Momofuku Nishi

Behold the Impossible Burger: it looks, cooks, smells, tastes, and even bleeds like ground beef, but boasts a completely plant-based ingredient list.

The Impossible Burger, made entirely of plants. Courtesy of Impossible Foods

The 100 percent animal-free Impossible Burger made its restaurant debut last week at Momofuku Nishi.

The burger is an $80 million project led by Patrick O. Brown, M.D., Ph.D., founder and CEO of Impossible Foods Inc. The Redwood City-based company focuses on creating plant-based foods that have a lower environmental impact than animal-based ones—and still taste delicious.