For nearly a century, bran as a food ingredient has been solely within the purview of boring, high-fiber breakfast cereals like whole wheat bran flakes, all-bran, and oat bran. One company is challenging the food industry to rethink what bran can do for the human race.
Bran is the brown outer layer found on all cereal grains. It is the “whole” part of the whole grain. Until recently the food industry has focused on wheat bran and oat bran, and raisin bran is about as exciting as the formulations got.
If you haven't heard of rice bran, this is likely because only 1 percent of the available rice bran in the world is currently utilized for the human food market.
