By Sarah Rappaport
Bloomberg News
The definition of “luxury travel” is changing. As hotels by big-name interior designers with outposts of renowned restaurants get copy-pasted all around the world, they’re coming off as overly predictable and even cookie-cutter. With demand at the top end of the luxury travel market higher than ever, hotels have to work harder to stand out. That means the most anticipated hotels for 2026 have one of two things in common: a true independent spirit or an ability to raise the bar in unquestionable ways.
