In 1849, Domingo Ghirardelli arrived in California intending to earn his fortune as a gold prospector. It was an unusual enterprise for the Italian-born merchant, who had, up until that point, been mentored and skilled primarily in the confectionary and candy industries.
He gambled on the promise of the wild American frontier—and it paid off. Ultimately, ground chocolate not gold bars would be the source of his prosperity. Despite setbacks that included a pair of devastating fires, Ghirardelli lived a deliciously successful story built on hard work, value, smarts, and reliability, and 175 years later, his surname is familiar worldwide.